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Former UConn and current WNBA star Katie Lou Samuelson named local spokesperson for campaign.


NEW HAVEN Conn., December 4, 2020 – KeyBank and WNBA Dallas Wings player Katie Lou Samuelson are proud to partner to launch the KeyBank Assists Campaign. The campaign is focused on supporting small businesses, families, and food banks throughout our local community at a time when they need this support perhaps more than ever.


Samuelson, a former UConn Women’s basketball athlete is proud to reconnect with Husky fans as KeyBank’s official local influencer for the Connecticut and Massachusetts market. In exchange for her support, KeyBank will make a $5,000 donation to Bring Change to Mind, a nonprofit that focuses on mental health, selected by Samuelson. In addition, KeyBank will make a total of $12,500 in contributions to Foodshare and Food Bank of Western Massachusetts for holiday meals to those in our community who are food insecure.


Part of the campaign’s support to local small businesses will feature gift card giveaways in which KeyBank will purchase $2,500 in gift cards from five women- and minority-owned small businesses in KeyBank’s footprint for a ‘random act of kindness’ giveaway, or consumer surprise and delight. Along with this act, a QR code will be provided to allow the recipients of the gift cards to ‘pay it forward’ if they wish. This QR code will direct people to a microsite where they can choose to make a donation of their own to benefit Foodshare or Food Bank of Western Massachusetts.


“KeyBank is proud to partner with Katie Lou Samuelson in providing support for our local communities,” said KeyBank Market President Jim Barger. “These are challenging times for many small businesses and the customers they depend upon, and we are pleased to do what we can to support them.”


KeyBank has 54 branches in Connecticut and 8 additional branches in Western Massachusetts. KeyBank is the Official Retail Bank of UConn Men’s Basketball.


Learn more about the KeyBank Assists at . Follow Katie Lou Samuelson’s Instagram posts at


About KeyBank:

KeyCorp’s roots trace back 190 years to Albany, New York. Headquartered in Cleveland, Ohio, Key is one of the nation’s largest bank-based financial services companies, with assets of approximately $170.5 billion at September 30, 2020.

Key provides deposit, lending, cash management, and investment services to individuals and businesses in 15 states under the name KeyBank National Association through a network of more than 1,000 branches and approximately 1,400 ATMs. Key also provides a broad range of sophisticated corporate and investment banking products, such as merger and acquisition advice, public and private debt and equity, syndications and derivatives to middle market companies in selected industries throughout the United States under the KeyBanc Capital Markets trade name. For more information, visit KeyBank is Member FDIC.


About UConn

The University of Connecticut is a national leader among public research universities, with more than 32,000 students seeking answers to critical questions in classrooms, labs, and the community. A culture of innovation drives this pursuit of knowledge throughout the University’s network of campuses. Connecticut’s commitment to higher education helps UConn attract students who thrive in the most competitive environments, as well as globally renowned faculty members. Our school pride is fueled by a history of success that has made us a standout in Division I athletics. UConn fosters a diverse and vibrant culture that meets the needs and seizes the opportunities of a dynamic global society.