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With more people facing hardship this year, the need to serve those most vulnerable is greater than ever. Millions of Americans are still being impacted by COVID-19 and are experiencing incredible need. Here in the nutmeg state, the wealthiest in the country, families have continued to struggle this year, and hope has not come easy. The Salvation Army is here to help. And now, we need the public’s help to assist our neighbors in need.

The increased costs to heat a home, feed a family, or pay monthly rent, have made it more difficult for so many. Across the state, The Salvation Army Corps have many more families and individuals seeking help.

The Salvation Army is in need of additional bell ringers this holiday season. The Salvation Army’s iconic kettles are out across the state, but it is essential to have more bell ringers to help raise funds for this increased need.

With the public’s support, The Salvation Army can continue to offer basic assistance for those in need – help paying rent and utility bills, help feeding the hungry and shelter the homeless, help educate preschoolers and help to break the cycle of poverty.

Major Debra Ashcraft, Divisional Commander for The Salvation Army of Southern New England states: All across Connecticut, The Salvation Army is experiencing an increase in the number of people seeking help with basic needs, many coming for the first time.  Salvation Army operations are reporting increases for food, utility and rent assistance ranging from 25%-50%. The number of parents seeking holiday assistance with food and toys is also up.  And, while donations have been received through kettles and the mail, donations are not coming close to funding the heightened level of services that are now required due to skyrocketing inflation. The Salvation Army is committed to supporting families and neighbors across the state, and we need increased monetary support to ensure we can continue to provide critical services for the most vulnerable.”

The public can assist by giving to your nearest kettle, donate to, send a check to The Salvation Army at 855 Asylum Avenue, Hartford, CT 06105, and sign up to ring for us. If you are able to help The Salvation Army now through Christmas Eve, please call 860.702.000 to register. You will be bringing help and hope to our neighbors in need.

To donate for Connecticut: Text GIVECT to 71777

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About The Salvation Army:

The Salvation Army annually helps nearly 23 million Americans overcome poverty, addiction and economic hardships through a range of social services. By providing food for the hungry, emergency relief for disaster survivors, rehabilitation for those suffering from drug and alcohol abuse, and clothing and shelter for people in need, The Salvation Army is doing the most good at 7,600 centers of operation around the country. In the first-ever listing of “America’s Favorite Charities” by The Chronicle of Philanthropy, The Salvation Army ranked as the country’s largest privately funded, direct-service nonprofit. For more information, visit

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